A Mosque With Chinese Character

It is undoubtedly exotic in its looks, but to the naive passerby the only thing that may seem truly extraordinary about this building in Palembang, South Sumatra, is its colorful architecture. The structure, which resembles a temple, is painted in deep red and pink and topped off with a jade green dome. Two towers in the shape of a five-tiered pagoda flank the sides, complete with Chinese-style touches on their polygonal roofs. On closer inspection, however, a crescent moon and a star are perched on top of its dome. This is not a Chinese temple, but is actually the Muhammad Cheng Ho Mosque.


A synthesis of Chinese culture and Islam, the mosque would not have been possible under Suharto’s New Order era. Under Suharto, the expression of the Chinese culture in any form was considered a threat to national identity and was repressed.

With the change of regime in 1998, a number of discriminatory laws against ethnic Chinese were abolished, and since then Indonesia has seen a gradual and steady revival of Chinese culture. For many, it was a process of self-discovery and healing as they were able to once again openly embrace their ethnicity.

Attempts have also been made to revive Chinese identities. The development of the similarly-named Muhammad Cheng Hoo Mosque in Surabaya in 2002 is one of the best examples of this. The mosque is near the city center, and its design has very strong Chinese influences, in stark contrast to its Javanese surroundings. Palembang’s Cheng Ho Mosque, built in 2006, was inspired by this.

The mosque is named after Cheng Ho, also known as Zheng He, a Chinese admiral who is said to have helped spread Islam in Indonesia in the 15th century. According to a local historian, Cheng Ho visited Palembang four times between 1405 and 1433 to destroy a crew of pirates under Chen Tsu Ji.

When I arrived in the city, I asked the driver about the Cheng Ho Mosque. He said he wasn’t sure and was even surprised that there was a mosque with a Chinese name. I told him that the mosque was in the Jakabaring area not too far from the market.

A local graduate student of Sriwijaya University who accompanied me during my visit also said that she had never heard about the mosque. She said that while she frequents this area as her boss lives nearby, she had always thought that the twin minarets belonged to a actual Chinese temple. She was not alone, she thought: Many people have the same assumption.

The Cheng Ho Mosque is in Sebrang Ulu, neither in Palembang’s Chinatown nor its city center. Sebrang Ulu pales in comparison with Sebrang Ilir, its vibrant counterpart across the famous Musi River. The Ampera bridge, the icon of Palembang, connects these two areas. It is in Sebrang Ilir that one can find the more well-known, conventionally designed central mosque, which is seen even from Sebrang Ulu.

The Cheng Ho Mosque has a unique architectural design which combines elements of Palembang local culture with Chinese and Arabic nuances. Built on 5,000 square meters of land, the mosque is situated inside a middle-class housing complex. Some houses are still vacant, as the owners do not live there, while others are still being built. I heard that these houses belong to the Indonesian elite from Palembang.

The minarets at both sides of the mosque mimic Chinese pagodas, painted in red and jade green. Burgundy red represents the Chinese identity complemented by green for Islam. The main gate is painted in green while the side gates are red. Rooms for ritual ablutions are provided at the first level of the minarets. Toilet and shower rooms are adjacent to the minarets.

Though the construction is still ongoing, the two-story mosque has been open since August 2008. There is no physical barrier separating the men and women at the mosque, so the men pray on the first floor and the women pray on the second. A circular, open area in the middle brings the whole design together. The mosque will eventually have a small house for the imam — the person who leads the prayer — an office, a library and a multipurpose room.

When I arrived at the mosque, it was filled with dozens of junior high school students celebrating the Prophet Muhammad’s birthday. They listened to the recitation of the Koran and had a religious lesson, and I enjoyed the Islamic choir accompanied by traditional music performed by the students.

The mosque is now more than just a place of worship. It serves other religious and social activities and is not limited to the Chinese-Muslim community. It has also become a tourist destination of sorts, attracting visitors from Malaysia, Singapore, Taiwan and even Russia.

In short, the establishment of this mosque has provided Chinese Muslims with the opportunity to express their identity — a blend of Chinese and Muslim within a local context. This mosque is a space that allows an intermingling of various cultures and heritages.

Indonesia comes to Harrods


Waiters wearing blangkon (traditional Javanese head-dress) and batik sashes, diners enjoying soto Madura to the unique sound of a Sasando stringed instrument, and girls modeling ikat dresses on a catwalk.

All this sounds familiar. Except the above didn't take place in Jakarta, or even Kupang, but in London, the UK. The event was a gala dinner on April 29 marking the end of the one-month "Remarkable Indonesia" extravaganza at the iconic Harrods department store, as part of the Indonesian government's Visit Indonesia Year promotional activities.


"This is a golden opportunity for Indonesia to target the British market," said Sapta Nirwandar, the director general of marketing in the Culture and Tourism Ministry. "Indonesia has been wanting to promote itself in Harrods for many years. And as Indonesia needs to establish an image first, Harrods is the right place to be. In the whole of April, 1.5 million people visited Harrods and those, we hope, were exposed to the *Remarkable Indonesia promo'."

Yuri Thamrin, the Indonesian ambassador to Great Britain. proudly said: "This is the most successful event that has been held to promote Indonesia," he added, "and the best way to enter the heart is through the stomach."

That's why one of the main attractions was the chance to taste close to 20 Indonesian dishes at Harrods' famous food hall and the store's Georgian restaurant.

To ensure the food was as authentic as possible, and that its presentation attracted British customers not familiar with Indonesian dishes, "Dapur Femina" team's Mirta Kartohadiprodjo, chairman of Femina group and Linda Adimidjaja, managing editor of Femina's special projects, collaborated closely with the restaurant's head chef Daniel Hillier and his team.

However, not many customers were adventurous enough to buy the food. Barbara, who came from Scotland, was so amazed by the food presentation she could not stop complementing it. "It's gorgeous," she said. "The food looks beautiful." And yet at the end she settled for English cottage pie.

A sale might have been secured if there had been samples for her to try. Tumpal Hutagalung, the economic counselor from the Indonesian embassy explained: "Sampling to encourage people to taste Indonesian food was planned in the middle of the month. But this never occurred since Harrods did not allow heating food for sampling in their premises".

Meanwhile, those familiar with Indonesian food like Bernadette from Yorkshire, thought an international buffet - which was not exclusively Indonesian food, priced at *42 per person was a bit too much for lunch.

Lydia Long, another visitor, said: "The in-store promotion is in your face everywhere, but then there are not many things you can buy either from the attractive showcase from Alun Alun Indonesia or the stunning batik dresses, accessories. Even Singgih Kartono's Magno wooden radios which are on display are not available for sale in Harrods".

Judith Cook, who lives in London, did not hear about the promotion. She saw it when passing Harrods and did not even realize Indonesian food would be available.

"Why not create something more spectacular and focus on the shadow puppet *wayang* rather than putting too many cluttering objects *in the window display* that are not relevant to the target audience. What is missing is cross promotion from various parties. There's no follow up action to people's interest and curiosity," she said.

Noviendi Makalam, the secretary of the directorate general of marketing from the Indonesian Culture and Tourism Ministry acknowledged that: "Our challenge was to make a breakthrough promo that was creative and effective for the UK tourism market".

Such shortcomings can partly be explained by the short time frame in which the event was arranged. Noviendi, referred to the preparation of the "Remarkable Indonesia" event in Harrods as a Proyek Sangkuriang*.

"Without the support of the professional team of Femina who helped prepare the culinary recipes, presentation and supervising, Pincky Sudarman's *from Alun Alun* magic touch as a stylist/decorator expert, the Trade Ministry and KBRI's support, and other sponsors, the mission would have remained impossible".

The decision to run the event for the whole month of April was taken in January 2010, and strings had to be pulled to make it happen. Professional parties were summoned to be in the team that could make the project possible in less than three months.

According to Guy Cheston, Harrods' advertising sales and sponsorship director: "This is a breakthrough - that Harrods managed to work an event this big promoting a country and its product in less than three months. Usually, Harrods will plan as far as a year beforehand, like what they did before with Malaysia and Thailand."
The obvious question is: Why do it in such haste then? Surely Indonesia would have got more mileage from the Rp 5.5 billion event had it been held in 2011, with more time to prepare?

Sapta responded: "We seized the opportunity while it was available to us, as we might not get the slot again next year".

According to Noviendi, "The ideal situation would have been if the promotion could have been executed more systematically, and more importantly integrated and coordinated by all parties including UK buyers and distributors for Indonesian products. Quality wise, Indonesian products are already at par, the biggest challenge is the consistency on delivery and packaging".

The biggest learning of this collaboration, Ambassador Thamrin noted, was that Indonesia needed profiling and a strong image of products it had expertise in, such as spas, haute couture, jewelry and batik.

On the chance of tempeh entering the UK market, he said: " The UK standard for food and health is a challenge for us, but the embassy is more than willing to help and support any plan to promote Indonesian products, especially tempeh".
Mahendra Siregar, deputy minister of trade, told the Jakarta Post just before the gala dinner: "Through this *Remarkable Indonesia' *event*, we want to inform the World! It is very important to have strategic collaboration with many high-prestigious institutions, businesses and other international stakeholders. We want to show the world that Indonesia has many products of such a distinctive quality".

Asked about the next concrete follow-up step to this promotion, Mahendra said there would be a big team from Harrods coming to Indonesia soon to find out how Indonesia should expand its activities for next year.
Indonesia has to start shifting from the old folktale Proyek Sangkuriang mindset to 360 degrees branding, marketing and communications to bring Indonesian tourism up to and beyond other Asian countries.


* Proyek Sangkuriang is an Indonesian folklore legend about a young man who was given an impossible task - in order to fail - by Dayang Sumbi, a beautiful woman who unbeknown to him was his own mother trying to cancel their plan for an incestuous wedding. Sangkuriang almost made it thanks to the help of the supernatural workers, until Dayang Sumbi tricked him.

http://www.thejakartapost.com/news/2010/05/04/indonesia-comes-harrods.html